Woodpecker sends emails one at a time at a random frequency, just as if you were doing it manually. This can not only cause your emails to end up in the spam folder, but can also get you blacklisted. Mailchimp sends your messages in bulk even if there’s a lot of them scheduled to be sent. To ensure high email deliverability, it’s critical to use an intelligent, human-like sending mechanism. #3 Mailchimp sends all your emails in bulk That means your messages appear as if they were sent manually and always arrive in the main inbox folder. Our server IPs initiate the sending, and your email provider’s IPs send the emails. Woodpecker sends your messages using your own email SMTP address, meaning your own personal bird. And because Mailchimp was designed to send newsletters, info about promotions, and updates, emails sent by this tool will get into the Promotion s or Updates folders of your receivers’ inboxes. Your addressee will see your address but the server will recognise that you are using Mailchimp’s bird to deliver the message. Mailchimp hosts their own SMTP servers, so continuing this comparison, they are using their own birds to deliver your messages. Imagine it’s a bird that delivers your email to your prospect’s inbox. Gmail, Thunderbird, Outlook, etc.) uses to send emails. Simple Message Transfer Protocol (SMTP) is what your email provider (e.g. Start free trial #2 Mailchimp’s SMTP sends emails to the promotion tab I f you send emails to contacts without their prior consent for data processing, make sure you follow the GDPR rules and target only these prospects who could potentially match your offer. So to send out cold emails you need a tool that allows you to do so, just like Woodpecker. Have you ever received an advertisement or a brochure from a company you didn’t sign up for? It’s annoying, right? That is why Mailchimp allows sending emails only to subscribers. It’s logical, since Mailchimp was designed to send mainly newsletters. #1 Using MailChimp for cold emails is against their Terms of UseĪs Mailchimp’s legal page explains, any potential client you add to your Mailchimp account should give you their permission to send them content. It’s a great solution for small and medium businesses taking their first steps in email marketing, but is it suitable for sending cold emails? If you’ve arrived at this page, you probably know what Mailchimp is or maybe you’ve even used it, but for those still in confusion – Mailchimp is a tool for marketing communication with people who have opted in to receive advertising, custom postcards and newsletters. You can save yourself hours of tedious comparison, because in this article I’ve answered a daunting question that many outbound sales professionals ask: Is using Mailchimp for cold emails the way to go? Let’s take a look. Have you ever struggled with choosing the right tool for cold emailing? There are so many options and limited time to test all the solutions, compare them and choose the perfect one for your company.
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